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Leveraging advanced segmentation to improve ROI

Experian^®, in conjunction with First Manhattan Consulting Group (FMCG), has developed a new generation of category-specific campaign targeting and tailoring tools for financial services marketers seeking to improve the performance of their campaigns. Financial Personalities^® is now available for the following categories: credit card, mortgage, home equity and deposits.

Offers consumer insights that can be leveraged by direct marketers

Financial Personalities^®, is based on the needs and attitudes that drive consumer behavior (e.g., provider selection, product selection, product usage) within specific categories.

	Features

Category-specific Financial Personality^® frameworks

Financial Personality^® scores

Available for use in campaign targeting and/or tailoring across a broad range of channels, e.g., branch, direct mail, Internet, phone, print, television

Direct-mail responder scores

Use specifically in campaign targeting within the direct-mail channel

Strategic and tactical advantages

Optimize campaign performance

A granular view of consumers which will yield better results

Generate higher profits

Target profitable consumers by virtue of their product usage and tenure

Product and message relevance

Align offers and messaging that will resonate with consumers to generate higher response rates

Cost-efficient

Enhance marketing performance while eliminating the need for costly and time-intensive model development

Fast implementation

Scoring tools are ready to use in campaigns and do not require any lengthy or expensive customization process.

Consumer intelligence

Financial Personality frameworks are developed by combining consumers’ needs and attitudes with their actual behavior using proprietary clustering techniques to develop our Financial Personality^®.

Data assets

Predictive models using Experian’s vast library of consumer data are used to generate scores to accurately assign consumers to their Financial Personalities^® within each category.

For more information on Financial Personalities^®, contact us at 1 888 414 1120.