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Market Intelliscore
Reduce risk in your marketing campaigns

Lowering risks in your customer base begins with marketing to the right prospects. Using risk scores to segment your marketing lists can help you identify the most likely responders while managing risks and lowering overall expenses.

Identify business risk

Experian offers two performance-based models that are proven predictors of future risk. Commercial IntelliscoreSM and Market IntelliscoreSM are powered by enhanced statistical algorithms and current data such as trade payment experiences, public records and demographic data. The result is a reliable measure of future business performance.

Manage your risk

Designed to predict payment delinquency in excess of 90 days for businesses of all sizes and industries, the IntelliscoreSM models assign risk score ranges from 0 to 100, with higher scores representing lower risk. These ranges can be quickly and easily adjusted based on market trends that may present opportunities for you to increase response rates or require you to more closely manage risk.

Credit score all types of businesses

Commercial Intelliscore is a highly predictive risk score built from credit tradeline data and other commercial credit information. Experian provides better small-business coverage than any other company.

Features

Market Intelliscore uses demographic data to assign a level of risk:


  • Years in business
  • Number of employees
  • Standard Industrial Classification (SIC) code
  • State

Experian understands the predictive power of actual credit trade data; therefore, Market Intelliscore is offered only on National Business Database records where a Commercial Intelliscore is not present due to limited credit data.

Append your B2B prospect and customer lists

Intelliscore models are available as an extract from Experian’s National Business Database and can be appended to your B2B prospect and customer lists for Customer Relationship Management acquisition strategies.

To find out more about Experian’s Intelliscore models, contact your local Experian sales representative or call 800 396 5753.


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