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TrueTouch
TrueTouchSM
Breakthrough targeting
Contact strategies that work
True solutions
True connections
True Patriot Impact


Make true connections possible at every customer touch-point
Every aspect of your contact strategy should work together to generate truly effective connections with your customers and prospects:
  • Are you addressing the most responsive audience for your offers?
  • Are you communicating with the right messages and offers?
  • Is your audience more receptive to direct mail, email or telemarketing efforts?
  • Are you reaching your target at the appropriate time of day?

Perfect your contact strategies with TrueTouchSM
Our targeting solution incorporates the powerful dimensions of audience, message, channel and timing to help you perfect your contact strategies. Successfully connecting with consumers involves sending the right message through the right channel – direct mail, email or telephone. Use TrueTouch to:

  • Align your offers with your audiences' values to increase their relevance and motivate response.
  • Open communication with new prospects using the channel that is most likely to generate response.
  • Contact telemarketing responsive prospects at the time they are most likely to be receptive to your message.

Make clear and successful connections with your customers and prospects. TrueTouch provides multifaceted customer intelligence that respects consumers' attitudes and purchase preferences and makes true connections possible.



Case study
Boston Proper is a national catalog and Internet retailer offering a wide variety of women's clothing and accessories. Find out how Experian helps them understand their customers better – with TrueTouchSM.
Learn more 188K (PDF)