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Experian has 30 years of experience in CRM innovation and leadership, helping you find and understand your most profitable customers. Experian’s expertise in CRM is no surprise. Experian has deep roots within CRM through our core businesses – direct marketing, database management and consumer and business information. Our vast data resources, our history of providing accurate, real-time information, and our experience in management of very large databases combine to give Experian the edge in CDI services.
Protecting consumers’ privacy
Experian is a world leader in protecting consumer information, innovating many processes that help people and businesses benefit from their information history. Experian also is proud of its reputation as a responsible steward of information. We have a long history of carefully balancing consumers’ privacy interests with our clients’ needs. Truvue helps ensure that only accurate information is added to a consumer’s file and that unauthorized viewing is prevented. In order to protect a consumer’s privacy, each customer identifier is unique and is encrypted when used to update a client’s database.
Truvue® goes further with speed and accuracy
While many organizations claim to provide packages that integrate customer data, only Truvue® does it in real-time. There is no doubt that CRM’s potential to build loyalty and improve the lifetime value of customers is enormous. However, for your organization’s CRM initiatives to be effective, they need to be combined with the most comprehensive and powerful method of integrating your customer data.
Therefore, it’s important to make sure that the company you choose to integrate your business’ customer data can deliver the accuracy and flexibility you need to create a total view of customers.
Inaccurate data leads to bad decisions
The organization you choose to work with must offer accuracy, consistency and persistent identification of information. Truvue delivers all of the above. It’s equally important to look for a company that can deliver in the desired time frame. Only Experian offers daily, hourly or true real-time data access. Truvue goes further than any other solution to integrating customer data. Its speed, accuracy and ability to manage information intelligently put effective CRM strategies within reach.
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